Could XPeng Become Cheaper in Portugal? Local Production in Europe May Cut Prices

Published: 19/09/2025

Quick Summary
XPeng has started localized vehicle production in Europe through a partnership with Magna Steyr, with the first G6 and G9 units rolling off the line in Graz, Austria. The strategy aims to cut logistics and tariff costs, speed up deliveries, and strengthen the brand’s presence across the EU, including Portugal.

What Happened – Key Facts

• XPeng began localized production in Q3 2025 at Magna Steyr’s factory in Graz, with the first G6 and G9 already leaving the line.
• The official goal is to reduce the impact of tariffs and import costs from China while improving delivery times for European customers.

What This Could Mean for Portugal

• Potential Price Drop – lower freight and tariff costs could allow for more competitive prices in Portugal, depending on XPeng’s pricing strategy.
• Faster Deliveries – vehicles assembled in Europe are expected to reach Lisbon and Porto dealerships more quickly.
• Parts and Service – local assembly supports better logistics for spare parts and may shorten maintenance waiting times.
• Competitive Pressure – Chinese-made models produced in Europe could push other brands to adjust prices and equipment packages.

Local Data – XPeng in Portugal (Easy to Digest)

• Sales Presence

  • XPeng has opened sales points in Lisbon and Porto, with expansion to more dealerships planned for 2025.

• Selected Monthly Registrations 2025

  • February 2025 – XPeng G9 ranked Top 2 among electric SUVs in Portugal.
  • April 2025 – 49 XPeng units registered in Portugal.
  • May 2025 – 82 XPeng units registered in Portugal, a 67.3% increase over April.

• Quick Numbers Recap

  • May 2025: 82 units registered in Portugal.
  • April 2025: 49 units registered in Portugal.
  • February 2025: G9 reached Top 2 electric SUVs in Portugal.

Risks and Unknowns to Watch

• Local Pricing Strategy – lower production costs don’t automatically mean cheaper cars for buyers; it depends on XPeng’s commercial policy.
• Taxes and Incentives – consumer benefits will also hinge on local tax rules and government incentives.
• Service Network – sales growth must be matched with adequate service coverage to ensure customer satisfaction.

Practical Tips for Shoppers Considering XPeng in Portugal

• Compare offers from Lisbon and Porto dealerships and check if European stock is available.
• Review warranty conditions and service network coverage before buying.
• Track price changes in the months following the European production launch—there may be promotions or adjustments.

Frequently Asked Questions

Will XPeng be cheaper in Portugal after European production?

Possibly, but not guaranteed. European assembly reduces logistics and tariff costs, creating room for price cuts. The final decision depends on XPeng’s commercial strategy and Portuguese distributors.

Which XPeng models are being built in Europe?

The first models off the line in Graz are the G6 and G9.

Where can I buy an XPeng in Portugal?

XPeng has sales outlets in Lisbon and Porto and plans to expand its dealer network during 2025. Check official dealers and authorized import partners.

How are XPeng’s sales performing in Portugal?

Registrations show steady growth in 2025: 49 units in April, 82 in May, and the G9 ranked in the Top 2 electric SUVs in February 2025.

Conclusion

XPeng’s move to assemble cars in Europe could significantly impact Portugal’s EV market. With potentially lower prices, faster deliveries, and a stronger service network, the Chinese brand is well positioned to grow in Portugal. For consumers, the best approach is to stay updated on the latest developments and compare local offers before making a decision.