Geely Launches Electric SUV EX5 in Italy
Published: 04/12/2025
Geely Launches Electric SUV EX5 in Italy
Chinese automaker Geely continues its European expansion with the electric SUV EX5, now available in Italy. This launch marks a strategic step for Geely, which had already introduced this model in markets such as Greece, the former Yugoslavia, and the UK.
Details of the Italian Launch
In Italy, Geely collaborates with Jameel Motors, a distribution partner also active in the UK. Together, they bring two models to the Italian market:
- Geely EX5: A 100% electric SUV with a range of up to 425 km, already known as the Galaxy E5 in China.
- Starray EM-i: A plug-in hybrid SUV with about 90 km of pure electric range and nearly 1,000 km of total range under WLTP standards.
These additions reinforce Geely's global vision, combining international design, efficiency, and a user-centric experience.
Market Context and Strategy
Geely's entry into the Italian market reflects its commitment to offering a new era of mobility that is smarter, greener, and more human-centric. Marco Santucci, CEO of Geely Italia, described this debut as the beginning of a "Technological Renaissance", aligning with Italy's tradition of design and innovation.
Technical Specifications of the Geely EX5
The Geely EX5 is an electric SUV built on Geely's Global Intelligent Electric Architecture (GEA). With dimensions comparable to the Škoda Elroq, the EX5 offers:
- Range: 425 km
- Architecture: GEA Platform
- Previous Markets: Available in China as the Galaxy E5 and in markets such as Brazil through a partnership with Renault.
Implications for the Portuguese Market
For Portuguese buyers, Geely's entry into the European market is significant. The EX5, with its robust range and advanced technology, represents a competitive alternative to electric SUVs already available in Portugal.
- Estimated Prices: Considering conversion to EUR with 23% VAT and import costs, the EX5 is expected to range between 35,000 and 40,000 EUR.
- Availability: Although not yet confirmed for Portugal, the presence in Italy suggests a possible future expansion.
Frequently Asked Questions
The Geely EX5 has an estimated price between €35,000 and €40,000 in Portugal, considering conversion to EUR with 23% VAT and import costs. In the UK, the brand's first European market, prices range from £31,990 (~€36,660) for the SE version to £36,990 (~€42,390) for the Max version. When available in Portugal, the final price may vary depending on applicable logistics and tax costs.
The Geely EX5 does not yet have a confirmed date for the Portuguese market. The brand launched the model in Europe in June 2025, starting with the UK, and expanded to Italy and Greece through the Jameel Motors partnership. Geely's priority target markets are Germany, the UK, France, Italy, Spain, and Poland, so Portugal may be included in a later expansion phase. Geely is preparing a European offensive with 15 new models.
The Geely EX5 offers up to 425 km of WLTP range with the 60.22 kWh Aegis Short Blade LFP (lithium iron phosphate) battery. In March 2026, the lineup was updated with a larger 68.39 kWh battery, increasing the range. The electric motor delivers 160 kW (218 hp) and 320 Nm of torque, with front-wheel drive. The SUV accelerates from 0 to 100 km/h in 6.9 seconds and reaches a top speed of 175 km/h.
The Geely EX5 has dimensions comparable to the Škoda Elroq and positions itself as a competitive alternative in the compact electric SUV segment. With 425 km WLTP range, 218 hp, and an estimated price between €35,000 and €40,000 in Portugal, the EX5 offers attractive value compared to the Elroq (up to 560 km, from ~€38,000) and the BYD Atto 3 (up to 420 km, from ~€38,000). The EX5 stands out with its 0.269 drag coefficient, the lowest in its segment, and Geely's GEA (Global Intelligent Electric Architecture) platform.
Geely is one of the world's largest automotive groups, owning Volvo Cars, Polestar, Lotus, LEVC, and Lynk & Co. The brand launched the EX5 in Europe in June 2025, making it the first Geely model to receive European certification. European distribution is handled through Jameel Motors in the UK and Italy, with expansion plans for Germany, France, Spain, and Poland. The GEA platform and Aegis LFP battery technology demonstrate the brand's commitment to safety and innovation in the European market.
Conclusion
The arrival of the Geely EX5 in Italy is more than just a product launch; it's a statement of intent from a brand that aligns with values of innovation and sustainability. For Portuguese consumers, the EX5 could represent a viable new option in the growing electric vehicle market, promising quality and innovation at a competitive price.
With Geely's advance in Europe, buyers in Portugal should stay tuned for future expansions that might bring this coveted SUV to the Portuguese market.