
Chery, recognized as the world's leading exporter among Chinese automakers, is strengthening its presence in the European market with the launch of the Jaecoo 7 SHS, a plug-in hybrid SUV. This strategic move aims to expand the brand's influence in Europe, starting with Germany, and has significant implications for the Portuguese market.
The Jaecoo 7 SHS is built on Chery’s 'Super Hybrid System' platform, offering an impressive total range of up to 1,200 kilometers. This plug-in hybrid SUV combines a gasoline engine with electric motors, delivering a combined power of 205 kW and 365 Nm of torque.
The vehicle's electric range is up to 90 kilometers, ideal for daily urban commutes in Portugal.
The price of the Jaecoo 7 SHS in Germany starts at €36,900. For the Portuguese market, the estimated price, including 23% VAT and import costs, is around €45,387. The European market entry strategy includes establishing a dealership network and a robust after-sales infrastructure to ensure quality service and customer satisfaction.
In the Portuguese market, the Jaecoo 7 SHS will compete with other hybrid SUVs such as the Toyota RAV4 Plug-in and the Mitsubishi Outlander PHEV. In terms of price and specifications, the Jaecoo 7 SHS offers a competitive combination of technology and range, standing out with its extended total range capability.
The Jaecoo 7 SHS boasts a robust and modern design, with a striking front and distinctive light signature. Inside, minimalism is key, featuring a 14.8-inch central display and a 10.25-inch digital cockpit. Other features include:
With the growing popularity of hybrid vehicles in Europe, the Jaecoo 7 SHS represents an interesting choice for Portuguese consumers seeking efficiency and flexibility. The ability to drive long distances without range anxiety is a strong selling point.
The launch of the Chery Jaecoo 7 SHS in Europe marks a significant step for Chery and offers a new robust option for hybrid vehicle buyers in Portugal. Combining advanced technology, impressive range, and competitive pricing, the Jaecoo 7 SHS is well-positioned to capture the Portuguese market.
Buyers in Portugal should consider how this model aligns with their daily needs and lifestyle, especially those who value the efficiency and flexibility of a plug-in hybrid.